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Mobile Marketing: Finding Your Customers No Matter Where They Are by Cindy Krum

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Chapter 4. Everything You Need to Know About the iPhone

The iPhone has done for mobile phones what the iPod did for MP3 players: It has set a new bar and changed the game. The success of the iPhone has been so dramatic that its revenue has actually eclipsed Apple’s revenue from the sale of Mac computers and iPods. In the United States, the iPhone has been the first or second most popular single handset (not handset family) since the second quarter of 2008, and with the launch of a new phone in 2009, it is not likely that they will be out of the top three anytime soon. As of February 2008, the iPhone OS was the fourth most popular operating system on the Web (the entire Web, not just the mobile Web), with a 0.30% market share, ...

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