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Mobile Marketing: Finding Your Customers No Matter Where They Are by Cindy Krum

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Chapter 13. Mobile Marketing Privacy, Spam, and Viruses

The personal nature of mobile marketing is generally a great benefit, but it can also cause major problems for marketers who are not respectful of their customers’ privacy. As with traditional computers, mobile phones are subject to attacks on privacy with spam, malware, and even viruses. For marketers to be truly successful in the mobile space, they must be able to leverage the personal nature of the channel without jeopardizing or compromising the customer relationship or the private information that it provides. The advice in this chapter will be particularly useful if you are building an interactive mobile website creating a mobile SMS campaign or using mobile technology ...

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