Letting Go of the Words

Subject Index

A

Above the fold, 43

Accessibility

allowing adjustment to type size, 148, 257

alt text, 304-305

and on-page layering, 124

and PDFs, 89

and sans serif type, 145

blind users scan with their ears, 102, 320

for color-blind people, 156

importance of heading tags, 237

not use Click here, More, 320

of illustrations, 304

starting headings with a key word, 247

where to find requirements, 19

Acrobat Reader, 85, 90

Action, putting in verbs, 194-195

Action phrases

as headings, 249-250

for links, 315

Active space, 137-140

Active voice, 181-184

Adobe Acrobat 8.0, 89

Adobe Software, 85, 300

Ads, not making content look like, 296

Alignment, patterns and, 129-131

All capitals, not writing in, 150-151

Alt text, 304-305

Animation

when to use,