6 Focusing on Your Essential Messages
In Chapters 3 and 4, we looked at home pages and pathway pages – at “getting to the information.” In Chapter 5, we started on information pages by considering how to break up documents and large blocks of information into separate web pages. In this chapter, we’ll talk about what to put into each of those information pages.
First, let’s expand our picture of how people get to your information pages. The top line in this new picture is the one we focused on as we discussed home pages and pathway pages. The other lines bring in the realities of other ways people reach your information pages, whether you are blogging or writing content deep within a site.
What do you do when you get to information pages? ...