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Letting Go of the Words by Janice Redish

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8 Tuning Up Your Sentences

Now that you’ve planned your content, broken up your documents, decided on your essential messages, and designed your web pages, let’s talk about writing the paragraphs, sentences, and words of your web content.

As you write, remember these three principles from Chapter 1:

• Good web writing is like a conversation.
• Good web writing answers people’s questions.
• Good web writing lets people “grab and go.’

As you write:

• Picture the people you are talking with. If you have personas, think of them as you write.
• Ask yourself: What would people ask me about this topic on the phone?
• Reply to them as if they were on the phone.

You might keep photos and short descriptions of your personas on your cubicle corkboard ...

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