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Letting Go of the Words by Janice Redish

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1 Content! Content! Content!

Yesterday, while on the web, I

• downloaded a file
• ordered a book
• compared prices on a new camera I’m thinking of buying
• read a few of my favorite blogs
• checked the Wikipedia entry for usability
• looked for information on a health topic for my elderly aunt

image What did you do on the web yesterday? Were you just browsing around without any goal or were you looking for something specific?

Most people say “something specific.” They want to send a baby gift or arrange a trip. They need to reorder their favorite specialty food or download a software upgrade. They have a question about company policy or want to check ...

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