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Letting Go of the Words by Janice Redish

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3 Starting Well

Home Pages

Both you – and all those people whom you thought about, visited, observed, listened to, and created personas and scenarios for – want your web site to succeed.

To have a successful experience on a web site, people have to

• find what they need
• understand what they find
• act appropriately on that understanding

And they have to be able to do all that in the time and effort that they think it is worth.

Most of this book is about “understand what they find.” It’s mostly about writing destination (information) pages beyond the home page and beyond the pathway (menu, gallery) pages that people may have to go through on their way to what they want.

Although we’ll concentrate later in the book on information pages, ...

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