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Letting Go of the Words by Janice Redish

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7 Designing Your Web Pages for Easy Use

When people come to a web page, they form an impression of the page before they read anything. They react first to the appearance (layout, fonts, colors, and so on). We all do this. You do it on other people’s sites. People do it on your site.

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Creating that appearance (designing the web page) is about more than aesthetics. It’s also about usability. The design of your web pages can help people find what they need and understand what they find. It can also hinder them.

On successful web sites, the design and the writing style complement and support each other; and designers and writers must work compatibly ...

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