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Letting Go of the Words by Janice Redish

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10 Breaking Up Your Text with Headings

As you develop your web content, think about how to help people follow the flow of your writing or find just the section of an article that they need. One useful way is to use bold or colored headings within the article.

image Compare Figure 10-1, the iVillage page on blood pressure without any headings, with Figure 10-2, the Familydoctor.org page on the same topic with several headings. Which would you be more likely to read?

Good headings help readers in many ways

The purpose of a heading is to help communicate the content that is under the heading. Well-written headings in well-organized text help readers ...

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