Contents at a Glance
Part I: Content Marketing Basics
1 What Is Content Marketing, Anyway?
2 Why Is Content Important Now?
3 You’re a Publisher. Think Like One.
Part II: What Kind of Content Are You?
4 What Kind of Content Are You?
6 Content That Informs and Educates
8 Content Curation and Aggregation
Part III: Getting Tactical: Content Nuts & Bolts
10 Overview of Digital Content Channels
14 Content Marketing for Live Events
15 Content and Customer Service
16 Content and Reputation Management
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