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Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media by Rebecca Lieb

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5. Content That Entertains

People don’t remember facts, figures, numbers, or statistics. But they recall, and spread, stories.

Once upon a time...

Tell me a story...

There’s nothing more central to the human experience than storytelling. Being immersed in a narrative that makes you laugh or cry passes the time, is fun, and makes you want to go out and share the tale, the experience, the pathos, or the humor. People don’t remember facts, figures, numbers, or statistics. But they recall, and spread, stories.

And what’s entertainment—be it a story, a game, a movie, or an episode of a recurring drama—if not content?

As digital marketing became mainstream, so did marketing campaigns that engaged, intrigued, and entertained Internet users. One landmark ...

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