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Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media by Rebecca Lieb

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14. Content Marketing for Live Events

“Content marketers who are looking for new sources of content can generate a veritable geyser of invaluable content.”

Content begets content, which is why content marketing and live events, online or offline, go hand-in-hand. Content marketing is an excellent way to market events, which, after all, are about providing content. Content marketers who are looking for new sources of content can generate a veritable geyser of invaluable content. This is true of any event—conferences, seminars, webinars, or trade shows—that can be leveraged in real time and can be parceled out in different formats and in varying channels over time.

I have broken down potential activities into three phases: before, during, and after ...

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