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Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media by Rebecca Lieb

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20. How to Conduct a Content Audit

You can’t know where you’re going if you don’t know where you are. You may think you know where you are, but without a thorough website content audit, it’s likely you don’t.

Why perform a content audit, which admittedly is a painstaking and exacting exercise? Lots of reasons.

It helps determine if digital content is relevant, both to customer needs and to the goals of the organization.

It’s a gauge for content accuracy and consistency.

It points to the voice of the organization.

It verifies your optimization for search.

It determines whether technical frameworks, such as the content management system (CMS), are up to the task of handling your content.

It assesses needs for teams, workflow, and management, ...

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