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Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media by Rebecca Lieb

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9. Finding a Voice

How you say it matters just as much as what you say.

So how do you go about finding the right “voice” with which to communicate through your content marketing efforts? If you’ve spent any time at all on social media sites or pondering content marketing, you know it’s not the same one in which your wrote your senior thesis. It’s also not your job interview voice, and it’s not strict adherence to the reverse-pyramid AP style book.

Content marketing expert Patricia Redsicker provides a great example of the difference a voice can make in communication, content, and brand. “If I read an article on how to braise a chicken from Martha Stewart, I expect a formal, scholarly, exact approach. If I read Emeril Lagasse, I expect a casual ...

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