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Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media by Rebecca Lieb

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18. Content Distribution and Dissemination

“If consumers don’t see/hear/watch/listen to it, it won’t make a sound.”

Creating great, persuasive, educational, entertaining, informative, and compelling content is important, but it isn’t enough. It is critically important to get content “out there,” to online and other digital channels. You must develop strategies for content distribution and dissemination that will get your content in front of its target audience as effectively and with as much visibility as possible.

Publishing content on a website, on a blog, or on a social network can indeed be effective, but it shouldn’t stop there. A strong distribution/dissemination strategy creates opportunities to greatly amplify the impact and the reach ...

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