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Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media by Rebecca Lieb

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8. Content Curation and Aggregation

What’s the biggest problem marketers say they face when it comes to content marketing? Producing original content is the number one issue (73.6%), followed closely by finding the time to produce content (73.0%), according to the findings of a 2011 survey conducted by HiveFire (see Figure 8.1).

Figure 8.1 Overwhelmingly, marketers say creating original content—and finding the time to do it—is their biggest challenge when it comes to content marketing.

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A study of business-to-business marketers conducted the previous year by Junta42 and MarketingProfs had similar findings (see Figure 8.2).

Figure 8.2 To their credit, ...

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