Contents
Part 1 Determining what your thing is
1 Why do you want to become the Go-To Expert?
What are your reasons for wanting to become the Go-To Expert?
The importance of setting goals
Getting started on your journey to becoming the Go-To Expert
2 What is going to be your thing?
The importance of being committed to your niche
Why professionals resist adopting a niche
What research you need to do to get underneath the skin of your niche
3 How to make your services irresistible to clients
What you need to know about your niche to build a successful ...
Get The Go-To Expert now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.