Part one
Determining what your thing is
Regardless of what the mainstream media would like to tell you, becoming the Go-To Expert is not something that happens overnight. Building your profile and reputation takes discipline, hard work and focus. This part of the book helps you understand your motivators for becoming the Go-To Expert. After you have identified the ‘why’ for becoming the Go-To Expert, the book then gives you tools and techniques to enable you to actually choose what area you will become the Go-To Expert in.
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