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The Go-To Expert by Jon Baker, Heather Townsend

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3

How to make your services irresistible to clients

Topics covered in this chapter.

Having completed the Action Points in Part 1, you should be quite clear in which subject(s) you want to be the Go-To Expert and have worked out your underlying motivational drivers. Using those as foundations, this chapter will explore how to package your service(s) in a way that will make them irresistible to your niche market.

Regardless of whether you run your own firm or are a ...

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