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The Go-To Expert by Jon Baker, Heather Townsend

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2

What is going to be your thing?

Topics covered in this chapter.

“The expectation that you can now find a top expert, who will be accessible to you, has led to the recent rise in specialisation. This has given firms or individuals who have a well-defined or specific expertise a big commercial advantage.”

LEE FREDERIKSEN, MANAGING PARTNER, HINGE, AND CO-AUTHOR OF PROFESSIONAL SERVICES MARKETING

You’ve picked up this book because you want to be seen as the Go-To Expert. Therefore, what do you want to be ...

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