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The Go-To Expert by Jon Baker, Heather Townsend

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Introduction

Why become the Go-To Expert?

Differentiating yourself from your peers, internally and externally, is the challenge that every professional faces. With today’s clients more inclined to look for a better service or deal, the pressure is on for every firm and professional to justify their fee levels and increase the value they bring to clients. One way of curing these commercial headaches is to grow a reputation as the Go-To Expert within your marketplace and firm.

Becoming the Go-To Expert conveys kudos and status. When you achieve the status of Go-To Expert, you have the luxury of clients coming to you and being able to pick and choose those you want to work with, whilst being able to charge premium rates for your services. Which ...

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