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The Go-To Expert by Jon Baker, Heather Townsend

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1

Why do you want to become the Go-To Expert?

Topics covered in this chapter.

To become the Go-To Expert, you need to be passionate about what you do and why you do it. This strong passion is going to be the reason why you:

  • get up stupidly early to go out to meet a client on a cold, wet winter morning
  • face and overcome your personal demons
  • successfully sell what you do to others just by your enthusiasm for what you do and how you do it
  • pick yourself up after every knock-back.

In this chapter, you will be challenged to identify why it’s important for you and your future to become the Go-To ...

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