Contents
Chapter 2 Plan It: Save up to 80 Percent of Writing Time
Chapter 3 Do It: Why Being Creative Is Less Important than You Think
Chapter 4 Check It: The Failure-Proof Step
Part Two the Psychology of Persuasive Writing
Chapter 5 Create a Selling Message That Builds Sales
Chapter 6 Connect the Dots to Sell More
Chapter 7 Be Likable to Win the Business
Chapter 8 Use Social Media Trends to Write More Persuasive E-mails
Part Three successful Prospecting with e-mail
Chapter 9 Write “Cold E-mail” Messages That Get Results
Chapter 10 Craft Powerful Subject Lines
Chapter 11 Ask for What You Want—and Get It!
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