O'Reilly logo

Power Sales Writing by Sue Hershkowitz-Coore

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 12BUILD INTEREST TO SELL MORE EASILY

Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. … Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picturize it for the audience.

MARK TWAIN

You’ve written a subject line that commands attention because it is simple, truthful, and relevant. Your prospect clicks on your message, hopeful that he’ll read something meaningful but aware that the subject line may be a ruse. He’s ready to delete at a nanosecond’s notice.

You have his attention—build on it. Help him visualize his success. Get him excited with your words! Titillate his senses with sensory, emotion-laden words. Tell brief, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required