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Power Sales Writing by Sue Hershkowitz-Coore

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CHAPTER 1GETTING STARTED

Organizing is what you do before you do something, so that when you do it, it is not all mixed up.

A.A. MILNE, WINNIE-THE-POOH

I hate busywork. Drying dishes, for instance, is busywork. Why waste time drying dishes when the air will dry them? I could be accomplishing a million other things instead of just standing there, drying.

“Sharing ideas” at a workshop is another example of busywork that drives me nuts. When there is one right answer, don’t make me waste time guessing what that answer is and discussing all the wrong ones. Just tell me the right answer and help me apply it.

Anything that doesn’t help me move forward and get the job done, in my opinion, is busywork and should be eliminated. You can imagine my surprise, ...

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