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Power Sales Writing by Sue Hershkowitz-Coore

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CHAPTER 2PLAN IT: SAVE UP TO 80 PERCENT OF WRITING TIME

Preparation is everything. Noah did not start building the ark when it was raining.

WARREN BUFFETT

I may have led you astray. The five questions you learned in the last chapter aren’t exactly right. In practice, the questions are actually simpler and can be abbreviated to

1. Why?

2. What?

3. Accomplish?

4. Next step?

5. Delighter?

Before we get to the shorthand version, however, we’ll need to expand the questions for full understanding and ease of application.

Looking at the prewriting questions, it would be easy to think that they focus on the writer. Additional verbiage clarifies the questions’ intent.

The first question, “Why am I writing?” isn’t so much about why you are writing, ...

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