PART ONEGETTING STARTED
The scariest moment is always just before you start.
—STEPHEN KING
Results. Respect. Revenue.
That’s what this book is about—writing in a way that gets you what you want by giving your reader what he needs.
When you use the techniques in this first section, you’ll create winning sales messages quickly. You’ll write e-mails that are more direct, more concise, and more persuasive. But wait, there’s more! With the techniques you’ll learn in this first part, not only will you write more efficiently, but you’ll also be more effective. When you hit that Send button, you’ll know that you’ve created an easy path for your prospect to follow, and you’ll enjoy the confidence of knowing that both your intent and your content will ...
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