Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients, 2nd Edition

ACKNOWLEDGMENTS

The first edition of Power Sales Writing came about because Larry Winget, then just a local speaker, told me that if I thought I had something to say, I was “stupid” not to say it. “Write a book,” he said. Larry, it never would have happened without your less-than-gentle persuasion, and I am grateful for your wisdom.

Thank you also to Joe Charbonneau, my friend and mentor, who has since passed away, but will never leave my heart.

Thank you to all my clients over the years, who opened your “reader files” so that I could better understand why even with your awesome products and dedicated teams, the sales were slow to come.

Thank you to my workshop participants, who have been willing to let me tear apart their e-mails (with love) ...