Contents at a Glance
Part I: Becoming a Google Advertiser
Chapter 1: Profiting from the Pay Per Click Revolution
Chapter 2: Setting Up Your AdWords Account
Chapter 3: Managing Your AdWords Account
Part II: Preparing Your AdWords Campaign
Chapter 4: Sizing Up Your Online Market
Chapter 5: Reading the Mind of Your Market
Chapter 6: Measuring What Matters with Conversion Tracking
Part III: Launching Your First Campaign
Chapter 7: Setting Up Your First Campaign
Chapter 8: Writing Magnetic Ads
Chapter 9: Giving Your Customer a Soft Landing on Your Website
Part IV: Managing Your AdWords Campaigns
Chapter 10: Saving Time with AdWords Editor
Chapter 11: Improving Your Campaigns through Keyword Management
Chapter 12: Cornering the Local Market
Chapter 13: Analyzing the Numbers for Maximum Performance
Part V: Expanding and Leveraging Your Results
Chapter 14: How You Can't Help Becoming an Advertising Genius
Chapter 15: Making More Sales with Google Website Optimizer
Chapter 16: Cloning Your Campaigns for Greater Precision
Chapter 17: Following Your Best Prospects around the Web
Chapter 18: The Ten (or So) Most Serious AdWords Mistakes
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