Google AdWords™ For Dummies®, 3rd Edition

Chapter 10

Saving Time with AdWords Editor

In This Chapter

• Getting to know AdWords Editor
• Populating AdWords Editor with your campaigns
• Cloning campaigns in seconds
• Managing keyword bids in minutes per month

AdWords Editor is a free desktop tool provided by Google that enables you to manage your account even when you are offline. If you've ever suffered from a slow Internet connection, you can appreciate how much time that feature alone can save. And about 99 percent of what you can see and do in the online AdWords interface can also be viewed and accomplished within AdWords Editor. (Let's just call it Editor for the rest of this chapter, shall we?) But rather than show you how to use Editor to do everything, this chapter shares just two AdWords tasks: cloning campaigns and managing bids. The former takes seconds in Editor and potentially hours online; the latter can be done elegantly in Editor with just some basic preparation and a few minutes per month. For the strategic use of campaign cloning, see Chapter 13.

This chapter needs an extra-whiny disclaimer about how quickly Google changes, and that what you see in Editor may be different from what we're showing here. These screen shots were taken on a Mac using Editor 9.0.1, which gives you an idea of how many updates Google has already made. But fear not: We're preparing an entire Editor section of this book's companion website ...