Part VI
The Part of Tens
In this part …
This part covers important stuff that didn't quite fit in the rest of the book. We gathered these tidbits and assembled them into top-ten lists.
We gathered the worst mistakes we've encountered in our years as AdWords consultants in Chapter 18. Avoid these, and you shave two years off your learning curve.
Chapter 19 contains case studies that highlight the principles revealed in this book. You find a broad range of businesses, challenges, and solutions that are meant to bring the concepts to life and inspire you to make your own AdWords success stories.
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