Chapter 19
Ten (or So) AdWords Case Studies
In This Chapter
- Cloning and segmenting traffic for more conversions
- Adjusting budgets for better results
- Taking full advantage of the Display network
- Clever ad strategies
- Segmenting keywords by match type
The best way to see the strategies and concepts from this book in action is by viewing actual examples. We can't show you all the details because successful advertisers guard their keywords, strategies, and metrics as carefully as the recipe for Coca-Cola. We've compiled case studies from our own files (most on an anonymous basis, so you have to trust that we're not hallucinating these results) as well as from other consultants who hope you'll think they're clever enough to hire them. We looked for simple changes that lead to significant improvements, hoping you'll be inspired to take quick and simple actions to improve your own AdWords campaigns.
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