Chapter 3
Managing Your AdWords Account
In This Chapter
- Running AdWords
- Managing your campaigns
- Writing your ads
- Selecting your keywords
After you set up your AdWords account, it's time to explore Mission Control. In this chapter, we focus on the three basic AdWords tasks: campaign management, keyword selection, and ad writing — the core data you will use to manage your AdWords campaigns.
In subsequent chapters, you discover ways to view your data through filters, segments, and via the offline AdWords Editor that will help you make profitable decisions. You will also meet some of the other tabs that we don't cover here (like the Dimensions tab).
Get Google AdWords™ For Dummies®, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
