Chapter 2

Setting Up Your AdWords Account

In This Chapter

  • Starting with AdWords
  • Navigating the setup process
  • Creating your first campaign
  • Activating your account

You're about to set up a fully functioning AdWords account! We congratulate you on this momentous step in your online advertising career. We're so glad we're here to share it with you.

In this chapter, we walk you through setting up your account. If you already have an existing account, you can skip ahead to the next chapter, “Managing Your AdWords Account,” where you crank the ignition and start your AdWords engine.

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