The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

Index

# (hashtags)

live streaming placement, 149

Twitter, 22

2D, 3D, and 3D immersive environments, 54

80/20 rule, 12

activities (booth), 93-94

brand recognition, 94-98

audience participation, 95

keeping buzz alive, 97

legality, 97-98

sharing features, 95-96

staffing, 96

tool accessibility, 95

platform rules, 98

qualified leads, 99-102

live audience, engaging, 101

posting strategies, 99-100

virtual audience, engaging, 101-102

video interviews, 127-128

backgrounds, 130-131

benefits, 135-136

bloggers, 134

customers, 133

equipment, choosing, 128-129

industry thought leaders, 134

interviewing tips, 131-132

lighting, 129-130

man on the street, 133

media, 134

posting timelines, 135

professional video teams, 129

sound, 130

speakers/presenters, ...

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