Index
A
About.com, 71
activities, integrating into, 8-9
administrative tasks, CMs (community managers), 133-134
advocates, recruiting, 114-116
aggregation, social tasks, 48-49
alignment, belonging, 102
Amazon Web Services Mechanical Turk project, 157
Mechanical Turk, 56
Anderson, Chris, 33
architecture, cultural impact of, 94
social experience models, 94-97
social leadership models, 97-98
social tasks, 99
Ariely, Dan, 89
artifacts, 86
auctions, crowdsourcing, 55
audiences
grouping into domains, 78-81
identifying, 159
Austin, Manila, 151
autonomous aggregation, social tasks, 48
B
Battelle, John, 33
Bazaarvoice, 62
behaviors
changing online user behavior, 6
relationship with culture, 88-90
beliefs, ...
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