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Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs by Rawn Shah

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10. Measuring Social Environments

Do consultants who are well connected to others online perform better than those who are not? Do projects involving people from different teams or departments of consultants really work better? How much increased business or revenue does that actually translate into?

These questions directly involve the relationships of people in business networks with the equation for success. The questions seek to discover new ways of improving productivity without changing the nature or products of the business.

Researchers from MIT Sloan School of Management and IBM1 recently attempted to find these answers in a study of the online network relationships and communications of more than 2,600 consultants with any of the 400,000 ...

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