O'Reilly logo

Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs by Rawn Shah

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

4. Social Tasks: Collaborating on Ideas

Mars Incorporated—also known as Masterfoods outside North America—offers a way for people to personalize Mars products through its Web site, such as enabling users to add their own messages or images printed on the face of its famous M&Ms candy. I used the Mars offer to create personalized candy for our son’s second birthday. However, the custom version I created with my son’s photo and name is probably not something that I would want others to use. In this situation, although users can create their own custom versions, this isn’t a task for users working or sharing collectively. In essence, this task is a personal experience, no matter how many people might repeat it each day.

In comparison, BurdaStyle, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required