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Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs by Rawn Shah

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8. Engaging and Encouraging Members

Accepting and adopting the culture of a social environment depends heavily on a sense of belonging to the environment. This belonging is visible when you see members participate in activities in a social environment by sharing, debating, or rating ideas. However, this type of participation is typically an artifact at the visible surface level of culture. It does not identify the deeper sentiments of belonging to the social group. Understanding the overall sense of belonging requires examining whether members can understand the vision and whether they align themselves with the values of the group.

How members feel and demonstrate belonging gives an indication of their commitment to the social environment. With ...

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