Table of Contents
Part One: Adapting Organizations to the Twenty-First Century
Chapter 1: Social Media: Drivers of Global Business Opportunity
Using Social Media Strategically for High-Impact Business Outcomes
Applying Social Business Transformation to Existing Business Functions
Chapter 2: Social Media: A Way of Life, a Way of Business
Chapter 3: Who's Winning in Social Business and Why
The Social Business Workplace: MillerCoors
Optimizing Supply Chains with Social Business: Teva Canada
Reorganizing Corporate Communication with Social Business: IBM
Get Social Business By Design: Transformative Social Media Strategies for the Connected Company now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.