Social Business By Design: Transformative Social Media Strategies for the Connected Company

Introduction

Ask just about anyone today about social media, and they will probably acknowledge using Facebook, knowing something about Twitter, and admit that social media are a widespread, perhaps even global, trend. Push them a bit further, and they will affirm that social media are genuinely significant somehow, but they might have a hard time pinning down exactly how or why. If you probe deeper yet and ask them if or how social media will transform the way businesses work, most people won't have a clear answer at all. This is entirely understandable, given that the digital world has virtually remade the means and tools of digital communication in just a few years.

Keeping track of changes and catching up to the pace of change has been hard ...