Social Business By Design: Transformative Social Media Strategies for the Connected Company

Foreword

Everything that can be social will be.

I firmly believe that's the mantra of twenty-first-century business and the key concept that we must all internalize to achieve our best possible futures. Operating our businesses through a social lens presents a profound new way of thinking. Some of you will know that this trend is something now called social business. Most companies are taking steps toward social business, some slowly and some more rapidly. Yet virtually all organizations today need a way to make the changes on their own terms, in a way that gives them a safe path forward that ensures success. Social Business by Design offers you that guided route forward, step by step.

When I cofounded Razorfish as the first major digital agency ...