Contents
Section I: Preparing the Journey
2. Understanding Your Starting Conditions
3. What Does It Take to Lead an MWB Journey?
4. Opening Windows: Sharing Perspectives and Realities
5. Defining the Battles: Colliding to Decide
6. Committing to One Agenda: Breaking the Silos
8. From Tent to Tent: The Unilever Ice Cream Journey
9. Lessons from MWB Journeys Won and Lost
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