Acknowledgments
We did not embark on this journey alone. Many people who have lived through the MWB experience generously shared with us their underlying thoughts—their public hopes, private fears, and tentative learnings—so that we could present an in-depth picture of what it means to lead such a journey. So our first thanks go to the many MWB participants we have worked with over the last few years; their insights and experiences have provided the core elements of what you are about to read. We owe a special thanks to Kees van der Graaf of Unilever who has shared the personal story of his two-year MWB journey in Chapter 8, “From Tent to Tent: The Unilever Ice Cream Journey.”
IMD, our home institution, also deserves a special mention. This is ...
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