Contents
PART ONE Organisational behaviour
1 Change management: Kotter’s eight-step model
2 Cognitive biases in decision making
4 Managing work groups: Belbin team roles
6 Mintzberg’s managerial roles
7 Motivation: Theory X and Theory Y
8 Negotiating techniques: BATNA
9 Schein’s model of organisational culture
12 Ethnographic market research
17 Pricing strategies: dynamic pricing
19 Segmentation and personalised marketing
Get Key MBA Models now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.