2
Cognitive biases in decision making
A cognitive bias is a way of interpreting and acting on information that is not strictly rational. For example, you might hire a candidate for a job because they went to the same school as you did. There are many types of cognitive bias – with both positive and negative consequences – so it is important to understand how they work.
When to use it
- To understand how you make decisions, so that you can avoid making bad ones.
- To understand how others reach their point of view in discussions.
- To influence the decision-making processes in your organisation.
Origins
While there is a long history of research on cognitive biases, most people agree that the ‘fathers’ of the field are psychologists Amos Tversky ...
Get Key MBA Models now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
