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Key MBA Models by Dr. Julian Birkinshaw, Ken Mark

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10

360-degree assessment

360-degree feedback is a management tool that gives employees the opportunity to receive feedback from multiple sources. It is also known as a 360-degree review. It is called 360-degree feedback because the feedback comes from all around (subordinates, peers, supervisors, customers, etc.).

When to use it

  • To give you feedback on your performance and your management style from those around you to help you create an effective personal development plan.
  • To help the firm assess your performance, and to make pay and promotion decisions.
  • To monitor the standard of leadership or the culture of the organisation as a whole.

Origins

The idea of getting feedback from different sources to appraise performance is as old as civilisation ...

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