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Key MBA Models by Dr. Julian Birkinshaw, Ken Mark

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1

Change management: Kotter’s eight-step model

Many executives struggle to implement change in their organisations, and the larger the firm, the bigger the challenge. There are many recipe books for how to implement a change programme, and John Kotter’s eight-step model is probably the most well-regarded.

When to use it

  • To implement a change in your organisation – for example, a new formal structure, a new IT system or a different way of serving your customers.
  • To diagnose why an earlier attempt at making changes has failed, and to come up with a corrective course of action.

Origins

The challenge of managing change has existed for as long as organisations have existed. However, it was only when researchers started to understand the behavioural ...

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