Contents
Because you’ll want to meet the blonde guy with the tuna melt and fries
Chapter 1: Gain Absolute and Total Self-Control
Because winning begins by controlling how you will be
Chapter 2: Construct a Consent Zone
Because people in the zone are less resistant and more receptive to you and your ideas
Chapter 3: Link Inside the Consent Zone
Because people buy into trust first, ideas second
Chapter 4: Lead Inside the Consent Zone
Because you don’t push, you lead
Chapter 5: Create a Bulletproof Argument
Because winning requires “sounds right” reasoning
Chapter 6: Know What to Say, When to Say It, and What Not to Say
Because every argument has slippery slopes
Chapter 7: Assemble an Arsenal of Magic Words and Phrases
Because the way ...
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