O'Reilly logo

How to Win Any Argument, Revised Edition by Robert Mayer

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3Link Inside the Consent Zone

Because people buy into trust first, ideas second

Arguments presented logically won’t move someone emotionally. It’s not enough that what you say sounds right. It must also feel right to the other person. Feeling right is about how you are rather than how things are.

In this chapter you’ll discover things feel right when one finds comfort and credibility in what you say and do—when there’s trust that you’re not just “selling a bill of goods.”

Take a Cue From Barbra Streisand

Because she knows the magic of a “hi-touch”

Pop diva Barbra Streisand had been unable to sing in public for years after forgetting her lines during one anxiety-filled performance. She was now back on stage at the Anaheim Pond.

Suspended from ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required